Welcome to chinesefn.com

Why Market to Chinese Americans?

Chinese Americans Are Your Most Valuable Customers- The Estimated 4 Million North American Chinese Account for the Market of the most affluent, highly educated, and big spending customers!

North America
Compared to all other ethnic audience, Chinese in the U.S. and Canada are:

More affluent
Better educated
Bigger Shoppers with over 57% making purchases online.

Global Chinese Market Potential Beyond North America is Phenomenon-The Chinese Population Worldwide is about 1.4 Billion and Growing!

Across the globe, young, educated, and affluent Chinese are embracing the Internet. How can you develop new revenue streams in this exploding marketplace? How do you expand your market share to be the industry leader? Chinese worldwide is the market you cannot afford to miss!

Here are some compelling numbers for you to consider:

Greater China

Over 33 million Internet users in Greater China area up-to 2001. The number is still growing at an enormous rate.
IDC estimates that Greater China Internet users will reach 61 million by 2004, with e-commerce surpassing $45 billion dollars. They further predict that 44% of Chinese Internet users will be buying products/services online by the end of 2004.
CNNIC's semi-annual research shows 72% of China Internet users visit e-commerce site on a regular basis while 32% actually shopped via Internet in the past year.

Source: US Census Bureau, 2000 Census, March 2000 Current Population Survey.

Comparison to Other Media

Medium	Strengths	Weaknesses	Reach
ETHNIC TV	Targets select audience Programming flexibility Lower cost vs. network TV	Relatively small audiences Can't measure effectiveness Too many commercials High production costs	Under 150,000

ETHNIC RADIO	Low production costs More time to convey message Efficient reach of target	Relatively small audiences High repetition required Hard to convey visual message	Under 125,000

ETHNIC MAGAZINE	Targets select audience Builds brand awareness Longer lifespan Pass-along value	Relatively small audiences Longer lead time Moderate production cost	Under 15,000

ETHNIC NEWSPAPER	Timeliness/ immediacy Effective for promotions Handles long messages Low media cost	Limited target selectivity Short lifespan (3 days) High cost per reader Low response rates	Under 85,000

OUT OF HOME	Highly target able Builds brand awareness Ad presence 24/7	Short messaging Can't measure effectiveness Short attention span Prone to vandalism	Under 10,000

DIRECT MAIL	Highly target able Can customize message Measured cost per response	"Junk mail" perception High cost per thousand Long lead times	Under 15,000

chinesefn.com	Targets select audiences Builds brand awareness Measurable effectiveness Ad presence 24/7	High repetition required High number of banner ads Declining click-through rates	Over 29,000,000 Monthly Hits in North America

General Statistics
Date & Time This Report was Generated	Friday May 31^st, 2002
Number of Successful Hits for Entire Site	29,903,744 (monthly)
Number of Page Views (Impressions)	2,128,487 (monthly)
Average Number of Hits Per Day	964,636
Average User Session Length	00:34:00
Number of Unique Users	53,411 (monthly)

Company Profile Rates
Company profile (in Chinese, plus one email)1 Months	7,500.00 (US$)
Company profile (in Chinese, plus one email)3 Months	15,000.00 (US$)
Company profile (in Chinese, plus three emails)6 Months	40,000.00 (US$)
Company profile (in Chinese, plus three emails)12 Months	75,000.00 (US$)

Monthly Advertising Rates for Static Banners
	Location	Banner Size	Impressions	Cost
	Home Page	88x31	250,000	$1,000.00
	Home Page	120x60	250,000	$2,000.00

Monthly Advertising Rates for Run of Site Banners
	Location	Banner Size	Cost Per Thousand	Impressions
	ROS	468x60	$5.00-$10.00	100,000-2,000,000
	ROS	120x600	$7.00-$12.00	100,000-750,000